Synopsis: In this interactive, LIVE webinar, Megan Walker from Market Savvy will explain how Creative Arts Therapists can scale their practices nationally to support a wider range of clients individually, and via groups and online courses.
While delivering arts therapy services face-to-face locally is a wonderful way to teach and demonstrate tactile skills, there can be risks of local competition or audience shortages in local areas.
By generating some (or all) of the practices’ income through telehealth, group programs and online courses, practices can not only differentiate their service offering, but offer increased choice, flexibility and reach for current and prospective clients.
Key learnings:
- Learn what’s possible with the additional of group programs and online courses for your practice
- Understand how to get started with a clever online course idea for your practice
- Choose the right audiences to help focus your marketing and practice growth
Date: Tuesday 24 October 2023
Time: 6pm-7pm AEDT (3pm HKT, 5pm QLD, 8pm NZT)
Location: Zoom
CPD: 1 hr
Cost: $60 (+ GST for Australian members)
Open to: All members
Ticket includes: webinar presentation, 12 months access to the recording, workbook and Certificate of Attendance (one hour's CPD – general learning) via the Market Savvy website.
Recording: This event will be recorded.
PRESENTER
Megan Walker is a 25-year health and medical marketing expert who specialises in teaching busy health and medical leaders how to create effective and ethical marketing strategies, online courses and digital marketing to reach more people and change more lives. She launched Market Savvy in 2007 and has worked with thousands of private practice owners, allied health, GPs and specialists over this time. Prior to running Market Savvy, Megan worked as a Marketing Director in hospitals, medical research institutes and health NFPs. She is degree qualified in business marketing, communications, has a Master of Business Marketing, is a Certified Practicing Marketer as recognised by the Australian Marketing Institute and is a Member of the Australian Institute of Company Directors.
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