Setting the correct pricing that truly reflects the value you provide to your customers, AND supports you and your family financially, is one of the hardest decisions we make in our businesses.
It means having to understand what others value – which is not always logical and rational – and often involves a lot of guess-work.
But it’s also more personal than that. Setting prices means we have to place a value on things that are actually “priceless” – our skills, knowledge, experience, creativity and uniqueness. We have to face up to our relationship with money, which may or may not be a positive one.
This webinar will help you identify whether “money blocks” are getting in the way of creating a financially successful business, and give you a few practical tips on how to take the emotion out of setting prices for your services.
This 1-hour live webinar (including Q&A) will cover:
Cath Connell is the owner of Wholehearted Marketing. She believes in creating great products and services based on real relationships with real people, to help build a better world. It’s called Purpose-Driven Marketing and it means that we don’t have to sell our souls to sell our thing. By understanding our Purpose – our WHY – and knowing WHO we wish to serve, we can create a business that we’re proud to share, just by being ourselves.
Cath has worked in marketing for over 20 years, first as a graphic designer, then as a Promotions Rep and Brand Manager for a major paper wholesaler, and finally in her own businesses Leaf Paper for Life and Wholehearted Marketing.
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