Webinar 2 – Marketing for non-Marketing People

Marketing is nothing more than creating a connection between you and your customers, so that they know that you can help solve their problems. So why do many small business owners find it so scary?

This webinar will introduce you to some basic marketing principles, including how to identify your ideal customers and understand their needs. We will also explore some low-stress ways for you to connect authentically with your audience.

This 1-hour live webinar (including Q&A) will cover:

• WHO really is my customer? HINT: It's not always who you're working with!
• How to craft simple, non-salesy marketing messages that INSPIRE your customers to take action.
• How to use the Simple Sales Funnel to choose the right promotional tools for YOUR business.
• How to set up a marketing plan that you will actually use.

About the Presenter

Cath Connell is the owner of Wholehearted Marketing. She believes in creating great products and services based on real relationships with real people, to help build a better world. It’s called Purpose-Driven Marketing and it means that we don’t have to sell our souls to sell our thing. By understanding our Purpose – our WHY – and knowing WHO we wish to serve, we can create a business that we’re proud to share, just by being ourselves.

Cath has worked in marketing for over 20 years, first as a graphic designer, then as a Promotions Rep and Brand Manager for a major paper wholesaler, and finally in her own businesses Leaf Paper for Life and Wholehearted Marketing.